Product Packaging Design
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Spark Soft Soft Sonic Kids Brush
SKU PXRT-3148
Soft Sonic Kids Brush carton + brush with Soft Sonic Clean callouts. Plus enriched open-frame gallery stills.
Client Spark Soft
Description
Spark Soft is a fictional kids oral-care house for Soft Sonic Kids Brush: a redesigned deep purple carton plus lime sonic brush on base with original soft star-smiley mascot — never CoComelon, Burst Kids, or licensed character chrome. SPARK SOFT wordmark and Soft Sonic Kids Brush hierarchy. We staged carton + brush as hero, then floated foam stars, toothpaste cue, droplet, and tiny mirror outside with exterior badges for Soft Sonic Clean, Tiny Soft Grip, and Bright Soft Start. Soft oral-care claims only — no watermarks, phones, emails, QR, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep kids sonic toothbrush carton-plus-device energy — invent Spark Soft with original mascot (never CoComelon). Floating props + Soft Sonic Clean lift into a Colgate-style 1080 poster.
Problem statement
Kids toothbrush boards often lock CoComelon/Burst into portfolio decks. The brief needed an original fictional soft sonic kids brush and 1080 lifestyle poster — without overwriting Clearbite smile kits.
Solution
We invented Spark Soft Soft Sonic Kids Brush, rebuilt hierarchy around SPARK SOFT → Soft Sonic Kids Brush, and validated exactly 1080×1080 artwork; clearbite-tiny-smile-kit left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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