Product Packaging Design
Helixova SwabLyse Direct Prep Kit
Teal clinical kit carton family with floating swab/tube theatre and Direct Path. Clean Prep. callouts.
Client Helixova
Description
Helixova is a fictional molecular-diagnostics packaging house for SwabLyse Direct Prep Kit: a redesigned three-carton clinical kit family in white, teal, and mint with an original interlocking helix-arc mark (never a genesystem glyph), HELIXOVA wordmark, Direct Path Prep / Prep Instrument Pack hierarchy, soft molecular-dot and solid pill-shape graphic language, and quiet kit-content footers — never Swab:Direct, Genesystem Co. Ltd., real REF/LOT chrome, Daejeon addresses, or authentic CE/IVD certification marks. We staged a curated 2–3 carton set as hero with floating sterile swab sleeve, teal-cap sample tube, pipette tip, mint glove fold, clear droplet, and soft molecular spheres outside the packs plus margin badges for Swab-to-Prep Ready, Lab Partner Pack, and Teal System Family so the collection tile reads as trusted OEM lab-kit theatre, clearly distinct from Saletto/POREX-style oral fluid device work, Novacare pharma suites, Sterlora hygiene pumps, Cleora clinical silk masks, and parallel OTC neighbours shipping nearby.
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Design storytelling
From brief to designed solution
Ideation concept
Keep swab DNA/RNA extraction lab-kit carton energy, white/teal/green diagnostic aesthetic, logo-as-pattern graphic language, multi-variant clinical kit system storytelling, and trusted OEM/lab-partner vibe as the concept — but invent Helixova as the brand spine with SwabLyse Direct Prep Kit hierarchy and a redesigned helix-arc + molecular-dot system (never genesystem / Swab:Direct lockups, shelf-board clones, or real regulatory marks). Outside the dielines, floating swab/tube/pipette props plus exterior headline Direct Path. Clean Prep. lift the carton family into a Colgate-style enriched 1080 lifestyle poster without third-party diagnostics trademarks or studio watermarks.
Problem statement
Molecular diagnostics kit boards often lock real brand names (genesystem / Swab:Direct), clone six-variant shelf mockups with CE/IVD labels and Korean manufacturer addresses as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional swab extraction kit brand, redesigned teal clinical carton system treating a curated multi-pack family as hero, and a square 1080 enriched lifestyle poster with floating lab props and external typography — distinct from oral-fluid collection device packaging and pharmacy OTC carton neighbours shipping in parallel.
Solution
We invented Helixova, rebuilt hierarchy around helix-arc → HELIXOVA → SwabLyse Direct Prep Kit → Direct Path Prep / Prep Instrument Pack → kit-content cues, and validated an exactly 1080×1080 enriched lifestyle packshot: curated carton set as hero, floating swab/tube/glove props, and Direct Path. Clean Prep. margin callouts outside the dielines. Packaging and minimal-medical-aesthetic tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no genesystem, Swab:Direct, CE/IVD-as-certification, or watermark identity; Saletto/POREX-style oral fluid and parallel pharmacy slugs untouched.
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