Product Packaging Design

Woodrift Soft Groom Set

Moss Soft Groom wooden brush set with Soft Wood. Tiny Groom. callouts.

Client Woodrift

Description

Woodrift is a fictional baby soft-groom house for Soft Groom Wooden Set: a redesigned cream-and-moss carton plus natural soft-bristle brush, wooden pin massage brush, wide-tooth comb, and soft scalp brush with original owl-in-leaf crest, WOODRIFT wordmark, Soft Groom Wooden Set hierarchy, Soft Natural Wood · Gentle Soft Bristles · Soft Scalp Cue footing — never Yoofoss, Honest Co trademarks, lion/tiger carton clones, ORDER NOW ribbons, phones, emails, or QR codes. We staged carton + full tool set as hero on forest-cream nursery light, then floated moss, wooden rings, dried flowers, cotton, dew, and felt leaf outside the packs with exterior badges for Soft Natural Wood, Gentle Soft Bristles, and Soft Scalp Cue so the collection tile reads as soft wooden-groom lifestyle theatre, clearly distinct from Capdew scalp wash, Ashwick oils, Bamboo Peak washcloths, and neighbouring baby packs. Soft packaging storytelling only.

Kraft / sustainable look Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep wooden baby hairbrush-comb set energy and moss carton storytelling as the concept — but invent Woodrift as the brand spine with Soft Groom hierarchy and an original owl-in-leaf crest (never Yoofoss lion/tiger lockups). Outside the dielines, floating forest props plus Soft Wood. Tiny Groom. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Baby wooden groom set boards often lock third-party brands (Yoofoss) into portfolio art or sit as bare white tool grids. The brief needed an original fictional soft-groom brand, redesigned carton-plus-full-set hierarchy, and a square 1080 enriched lifestyle poster — distinct from Capdew, Ashwick, and parallel neighbours.

Solution

We invented Woodrift Soft Groom Set, rebuilt hierarchy around owl-in-leaf → WOODRIFT → Soft Groom Wooden Set → Soft Natural Wood, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Wood. Tiny Groom. margin callouts; capdew-scalp-soft-wash and parallel neighbour slugs left untouched.

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