Cosmo Soft Nursing Nest

Space Soft Nursing Nest pillow+sleeve with Soft Orbit. Quiet Nest. callouts.

Client Cosmo Soft

Description

Cosmo Soft is a fictional baby soft-support house for Soft Nursing Nest: a redesigned cream carton sleeve plus plush C-shaped nursing pillow with original soft space print (rockets, ringed planets, moons, stars) and soft grey underside, original orbit-star crest, COSMO SOFT wordmark, Soft Nursing Nest hierarchy, Soft Support Nest · Soft Wash Cover · Soft Space Print footing — never LOLLO, Boppy trademarks, hang tags with contact chrome, ORDER NOW ribbons, phones, emails, or QR codes. We staged sleeve + pillow as the set hero on midnight-cream nursery light, then floated wooden star, muslin, felt planet, bottle cue, sparkles, and cotton cloud outside the packs with exterior badges for Soft Support Nest, Soft Wash Cover, and Soft Space Print so the collection tile reads as soft nursing-nest lifestyle theatre, clearly distinct from Shorebee poolside nest, Daypetal diapers, Woodrift groom, and neighbouring baby packs. Soft packaging storytelling only.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep C-shaped nursing pillow with space print energy as the concept — but invent Cosmo Soft as the brand spine with Soft Nursing Nest hierarchy and an original orbit-star crest (never LOLLO lockups). Outside the dielines, floating star props plus Soft Orbit. Quiet Nest. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Nursing pillow boards often lock third-party trademarks (LOLLO) into portfolio art or show bare product crops without pack storytelling. The brief needed an original fictional soft-nest brand, redesigned sleeve-plus-pillow hierarchy, and a square 1080 enriched lifestyle poster — distinct from Shorebee, Daypetal, and parallel neighbours.

Solution

We invented Cosmo Soft Nursing Nest, rebuilt hierarchy around orbit-star → COSMO SOFT → Soft Nursing Nest → Soft Support Nest · Soft Wash Cover, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Orbit. Quiet Nest. margin callouts; shorebee-poolside-soft-nest and parallel neighbour slugs left untouched.

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