Baob Soft Velvet Soft Moisture

Dual aluminum Velvet Soft cream pumps with Velvet Soft. Baob Soft. callouts.

Client Baob Soft

Description

Baob Soft is a fictional premium baby moisture house for Velvet Soft Moisture: redesigned brushed-aluminum soft pumps with butter-yellow labels, original sleep-cloud crest, BAOB SOFT wordmark, Velvet Soft Moisture hierarchy, Soft baobab seed-oil cues, Fragrance-soft free line — never Ayoka, Johnsons, or manufacturer chrome. We staged the dual pumps as hero on warm cream stone under soft daylight, then floated wooden rattles, daisies, orange blossom, knitted blanket basket, and soft brushes outside the packs with exterior badges for Dual Soft Pumps, Soft Seed Oils, Fragrance Soft Free, and Nursery Soft Cream so the collection tile reads as velvet soft-moisture lifestyle theatre, clearly distinct from Hushgrove Dewbath lotion, Clear Path First Day, and Plush Drop neighbours. Soft baby-care packaging language only — not hard medical claims; no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep premium aluminum baby cream duo energy and daisy nursery theatre as the concept — but invent Baob Soft as the brand spine with Velvet Soft Moisture hierarchy and an original sleep-cloud crest (never Ayoka lockups). Outside the dielines, floating daisy props plus Velvet Soft. Baob Soft. lift the duo into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Premium baby cream boards often lock real brand names or sit as bare metal bottle cutouts. The brief needed an original fictional Velvet Soft Moisture brand, redesigned aluminum pump hierarchy, and a square 1080 enriched lifestyle poster — without overwriting hushgrove-dewbath-lotion neighbours.

Solution

We invented Baob Soft Velvet Soft Moisture, rebuilt hierarchy around sleep-cloud crest to BAOB SOFT to Velvet Soft Moisture across dual pumps, and validated an exactly 1080x1080 enriched lifestyle packshot with Velvet Soft. Baob Soft. callouts; hushgrove-dewbath-lotion neighbour slugs left untouched.

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