Caprivra Soft Pasture Stage 1 Goat Formula

Pale pink Soft Pasture Stage 1 goat-milk formula can with floating nursery-rainbow theatre and Gentle Goat Start. Soft Pasture. callouts.

Client Caprivra

Description

Caprivra is a fictional infant-nutrition house for Soft Pasture Stage 1 goat-milk powdered formula (0–6 months, 900g): a redesigned pale blush-pink metal can with white lid, sky-blue CAPRIVRA serif wordmark with tiny hoof-print counters (never Baby Steps footprints-in-wordmark clones), original cute baby-goat illustration on a soft three-band rainbow, cursive Goat + INFANT FORMULA hierarchy, large Stage 1 numeral, Crafted in New Zealand teardrop badge, and soft footer cues for Complete Nutrition / Goat Whole Milk / Fresh Milk Made / 0–6 MONTHS / Net 900g / Goat's Milk Protein — portfolio fiction only, no real clinical formula endorsement claims. We staged the can as hero, then floated rainbow arcs, cotton clouds, pink knit booties, wooden hoof-print block, goat rattle, clover, daisies, milk splash, and a soft bottle cue outside the pack with exterior badges for Stage 1 · 0–6 Months, Goat Milk Protein, NZ Pasture Origin, and Tiny Tummy Soft Start so the collection tile reads as gentle pink nursery goat-start theatre, clearly distinct from Lullivra Soft Nest blue cow-milk Stage 1 cans, Hushivra gripe water, Snivora kids allergy liquid, Merrilup pull-ups, Growvelle stage-milk quartets, and neighbouring baby/OTC packs shipping in parallel.

Label systems Brand suite Mockup presentation Wellness Packaging Baby Care FMCG Food & Beverage Healthcare Startup / D2C

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Keep Stage 1 goat-milk infant-formula can energy, pale nursery pink cylinder with white lid, blue serif brand presence, cute baby goat + soft rainbow illustration, large Stage 1 numeral, New Zealand origin teardrop badge, goat protein callouts, and gentle tiny-tummy storytelling as the concept — but invent Caprivra as the brand spine with Soft Pasture hierarchy and original hoof-print-in-counter brand energy (never Baby Steps wordmarks or cloned can art). Outside the dieline, floating nursery/rainbow/goat props plus exterior headline Gentle Goat Start. Soft Pasture. lift a single pink metal can into a Colgate-style enriched 1080 lifestyle poster without third-party formula trademarks or studio watermarks.

Problem statement

Goat-milk infant-formula boards often lock real brand names (Baby Steps), clone pale pink can artwork with footprint wordmarks and rainbow goat mascots as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional Stage 1 Soft Pasture goat-milk brand, redesigned metal-can hierarchy with soft nursery storytelling (portfolio fiction only — no real medical/clinical endorsement claims), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Lullivra Soft Nest blue tiny-dreamer/Bibena-style cow-milk Stage 1 cans shipping in parallel, gripe-water packs, and kids allergy OTC neighbours.

Solution

We invented Caprivra Soft Pasture, rebuilt hierarchy around CAPRIVRA → Soft Pasture → original baby-goat rainbow art → Goat / INFANT FORMULA → Stage 1 · 0–6 months · 900g → NZ Crafted teardrop → goat milk protein cues, and validated an exactly 1080×1080 enriched lifestyle packshot: pink can as hero, floating nursery/rainbow/goat props, and Gentle Goat Start. Soft Pasture. margin callouts outside the dieline. Packaging and FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Baby Steps identity or watermark text; Lullivra Soft Nest, Hushivra, Snivora, Merrilup, Growvelle, and parallel neighbour slugs untouched.

Keep browsing