Product Packaging Design
Krustora Premium Crispy Bread Rusk
Bold yellow-red tea-time rusk carton with floating wheat, chai cup, and Fiber Forward callouts.
Client Krustora
Description
Krustora is a fictional tea-time bakery house for Premium Crispy Bread Rusk — a tall yellow face carton with crimson side panels, original wheat-and-steam cup badge, horizontal KRUSTORA wordmark, stacked golden rusk photography, Fiber Rich seal, and 0 Trans Fat / 84 kcal serve icons. We staged floating rusk slices, wheat stalks, steaming chai cups, and crumbs outside the pack with margin badges for Fiber Forward, 0 Trans Fat, Tea-Time Ready, and Golden Bake so the collection tile reads as bold kettle-break biscuit theatre, clearly distinct from KOLO trademarks, stacked four-letter logo clones, Biskora cream-sandwich cookie cartons, and cookie-tin neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the bold yellow-red tea-rusk carton energy, stacked rusk + wheat + chai appetite photography, fiber claim, and zero-trans-fat / energy icons as the concept — but invent Krustora as the brand spine with a circular wheat-steam mark and horizontal wordmark (not a stacked KO/LO block). Outside the dieline, floating rusks, wheat, chai cups, and margin headline Chai. Crunch. Repeat. lift the single pack into a Colgate-style enriched 1080 lifestyle poster without KOLO identity, Project labels, or presentation-board grids.
Problem statement
Premium rusk carton boards often lock real biscuit trademarks, stacked four-letter logos, and multi-panel presentation grids into portfolio art, or collapse into barren pack-on-white crops that hide the chai ritual. The brief needed an original fictional tea-time rusk brand, redesigned yellow-red carton hierarchy with readable Fiber Rich / 0 Trans Fat storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from cream sandwich cookie quartets, cookie tins, granola, and noodle packs shipping in parallel.
Solution
We invented Krustora, rebuilt hierarchy around wheat-steam badge → KRUSTORA → PREMIUM RUSK → Crispy Bread Rusk · Tea Time → Fiber Rich / 0 Trans Fat / 84 kcal, and validated an exactly 1080×1080 enriched lifestyle packshot: hero carton, floating rusk/wheat/chai props, and margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no KOLO or watermark text.
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