Product Packaging Design
Avelora Soft Capsule Stick Range
Aluminum-free deodorant stick family with vitamin-capsule scent coding.
Client Avelora
Description
Avelora is a fictional personal-care brand for Soft Capsule aluminum-free deodorant sticks. We redesigned a six-SKU white matte stick range around a translucent vitamin-capsule metaphor and scent-matched colour system — berry peony, stonefruit shea, cucumber mist, coconut crema, lavender oat, and aloe coconut — then staged matte orbs, loose gel capsules, and exterior callouts so the collection tile reads as modern wellness OTC rather than a cloned category packshot.
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Design storytelling
From brief to designed solution
Ideation concept
Soft capsule as the shelf signal: one gel-capsule graphic per SKU, aluminum-free pill badge, and lowercase soft capsule product name under a quiet Avelora droplet mark. Outside the sticks, colour-matched matte spheres and floating capsules plus Everyday Soft Shield / Vitamin-Coded Scents / Aluminum-Free Comfort lines turn the flatlay into an enriched portfolio poster.
Problem statement
Aluminum-free deodorant ranges often clone the same white-stick-plus-vitamin look or bury scent coding in tiny type. The brief needed an original fictional brand world, a redesigned multi-SKU flatlay, and lifestyle enrichment with spheres and headlines outside the dielines — not a competitor packaging clone.
Solution
We invented Avelora, rebuilt hierarchy around Soft Capsule + vitamin-coded capsule art + aluminum-free comfort language, and validated an exactly 1080×1080 enriched lifestyle packshot: scent orbs and callouts outside the sticks. Packaging and personal-care tags mark the work for collection filters.
More proof
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