Product Packaging Design
Petalora Day & Night Soft XL
Sakura-soft day & night feminine-care pack with cotton petal theatre.
Client Petalora
Description
Petalora is a fictional feminine-care brand for Day & Night Soft Pads XL. We redesigned a blush-pink pack with a sakura blossom crest (not a butterfly clone), refined Soft Care lock-up, Packet of 40 / XL 280mm hierarchy, and a cottony pad hero — then framed floating cherry blossoms, raw cotton bolls, and soft exterior feature icons so the collection tile reads as gentle day-to-night comfort rather than ecommerce promo clutter.
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Design storytelling
From brief to designed solution
Ideation concept
Sakura light as brand atmosphere: rose-quartz pinks, cotton fluff, and blossom petals as the softness signal; a new sakura-crest mark instead of butterfly clone language; and Day & Night as the single protection story. Outside the dieline, thin callouts and circular icons — Cotton-Soft Shield, Leak Guard, Breathable Layers, Extra Soft, High Absorbency — turn the packshot into a collection poster about comfort and trust.
Problem statement
Day-and-night sanitary pad promos often look like discount banners or clone category packs. Petalora needed an original feminine brand world, a redesigned sakura-pink XL pack distinct from navy overnight neighbours, tasteful feature storytelling, and lifestyle energy without shop-now commerce noise.
Solution
We invented Petalora, rebuilt pack hierarchy around sakura crest → Soft Care wordmark → Day & Night Comfort → XL cues, and validated a square 1080 enriched packshot with cotton and petals outside the pack plus exterior comfort icons. Packaging and personal-care tags mark the work for collection filters; artwork locked at exactly 1080×1080.
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