Product Packaging Design
Avenroast Nutty Clean Specialty Pouch
Kraft specialty zip pouch with white label, orange accents, round bean window, and Nutty Clean. Roast Clear. callouts.
Client Avenroast
Description
Avenroast is a fictional specialty-coffee house for Nutty Clean Roast — a medium whole-bean SKU built around naturally sweet, clear cup character. We redesigned a matte kraft stand-up zip pouch with a crisp white front label, orange vertical bean-mark band, circular clear window of roasted beans, and an orange swoosh carrying cup / bean / pour-over icons — then staged burlap, wooden bowl, scoop, ceramic cup, and loose beans outside the pack with margin callouts so the collection tile reads as warm kraft specialty-coffee lifestyle theatre, clearly distinct from matte-black Noirvelle, coral-window Coralith, glass-jar Crestavon, and other coffee neighbours. No Karit or third-party coffee trademarks appear in copy or artwork.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Kraft craft as the shelf signal: tan pouch hero, white storytelling panel, orange accent energy, and a round window that proves whole-bean freshness. Outside the dieline, burlap, wooden bowl, scoop, cup, scattered beans, and margin badges — Nutty Clean. Roast Clear. / Specialty Grade / Whole Bean / Window-Fresh / Kraft Crafted — lift a studio pouch into Colgate-style enriched poster composition without cloning garbled reference copy or real specialty trademarks.
Problem statement
Specialty coffee mockups often keep garbled face copy and third-party names as portfolio clients, or collapse into bare pouch-on-white crops that hide roast storytelling. The brief needed an original fictional kraft-and-white brand, redesigned orange-accent window pouch with clear English hierarchy, and a square 1080 enriched lifestyle poster with floating brew props and external typography — a fifth coffee system distinct from black whole-bean, coral full-body window pouches, instant sachets, and premium glass jars.
Solution
We invented Avenroast, rebuilt hierarchy around orange bean mark → SPECIALTY WHOLE BEAN → Coffee script → NUTTY CLEAN ROAST · MEDIUM → round bean window → AVENROAST wordmark, and validated an exactly 1080×1080 enriched lifestyle packshot: floating scoop, cup, burlap, bowl, and margin callouts outside the pouch. Coffee-tea, FMCG, and food-beverage industries plus packaging tags mark the work for collection filters.
More proof
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