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Copper Bay Cutting Board Set Sleeve

Cutting board set sleeve lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Copper Bay — Cutting Ready.

Client Copper Bay

Description

Copper Bay is a fictional brand concept for cutting board set sleeve. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Copper Bay — Cutting Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of cutting board set sleeve under invented brand Copper Bay; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for cutting board set sleeve; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Copper Bay, built original hierarchy for cutting board set sleeve, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Copper Bay — Cutting Ready.' margin callouts.

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