Product Packaging Design
ClaySprig Pore Soft Toner
Amber 150 ml Pore Soft Toner mist spray with Pore Soft. Mist Calm. callouts.
Client ClaySprig
Description
ClaySprig is a fictional Ayurvedic skincare house for Pore Soft Toner Soft Ayurvedic Face Mist: a redesigned amber 150 ml fine-mist spray bottle (spray head format — not a dropper serum) with clay-sprig hex crest, CLAYSPRIG wordmark, PORE SOFT TONER hierarchy, Hydrates Softly · Soothes Soft Skin cue, Soft Pore Comfort line, and soft botanical label footing — never Narson Pharmaceuticals, WHO/GMP seal clones, EXPORT AVAILABLE banners, phones, emails, QR codes, or YOUR BRAND placeholders. We staged the toner spray as hero on pale stone under soft spa-botanical light with monstera and jasmine theatre, then floated rose-water droplet, clay pebble, mint, and peony outside the pack with exterior badges for Pore Soft. Mist Calm., Fine Mist Toner, Soft Pore Comfort, pH Soft Balance, and 150 ml Spray so the collection tile reads as dedicated toner-mist lifestyle theatre, clearly distinct from Peakstrand Apex serum droppers, Blade Soft aftersprays, Lumino Care RestMist, and neighbouring serum siblings shipping in parallel. Soft pore-comfort packaging storytelling only. No Narson Group, contacts, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep Ayurvedic pore-toner spray energy, amber 150 ml mist bottle, botanical bottom-frame calm, and soft pore/pH comfort callouts as the concept — but invent ClaySprig as the brand spine with Pore Soft Toner hierarchy and an original clay-sprig crest (never Narson lockups, WHO/GMP seals, EXPORT chrome, or contact footers). Format must stay dedicated TONER SPRAY — not a serum dropper. Outside the dieline, floating botanical props plus exterior headline Pore Soft. Mist Calm. lift the bottle into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Soft claims only.
Problem statement
Pore toner boards often lock manufacturing promo names (Narson Pharmaceuticals), clone WHO/GMP seals, EXPORT AVAILABLE ribbons, and contact footers as-is — or ship as serum droppers that muddy the toner brief. The brief needed an original fictional Ayurvedic toner-spray brand, redesigned 150 ml mist hierarchy as dedicated toner (not serum), soft pore-comfort storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from serum neighbours.
Solution
We invented ClaySprig Pore Soft Toner, rebuilt hierarchy around clay-sprig crest → CLAYSPRIG → PORE SOFT TONER → Soft Ayurvedic Face Mist → Soft Pore Comfort → 150 ml fine-mist spray, and validated an exactly 1080×1080 enriched lifestyle packshot: toner spray as hero, floating botanicals, and Pore Soft. Mist Calm. margin callouts outside the dieline. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, WHO/GMP, EXPORT, phones, emails, QR, YOUR BRAND, Instagram, or watermark identity; serum neighbour slugs left untouched.
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