Product Packaging Design
Atlas Desk Kitchen Knife Block Set Carton
Kitchen knife block set carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Atlas Desk — Kitchen Ready.
Client Atlas Desk
Description
Atlas Desk is a fictional brand concept for kitchen knife block set carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Atlas Desk — Kitchen Ready.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of kitchen knife block set carton under invented brand Atlas Desk; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for kitchen knife block set carton; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Atlas Desk, built original hierarchy for kitchen knife block set carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Atlas Desk — Kitchen Ready.' margin callouts.
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