Product Packaging Design

Fresh Soft Juice Bottle Quartet

Four Soft Juice bottles with floating fruit theatre and Soft Fresh. Soft Pour. callouts.

Client Fresh Soft

Description

Fresh Soft is a fictional soft juice house for Soft Juice Bottle Quartet: a redesigned four-SKU clear glass bottle family (Soft Blueberry, Soft Mango Citrus, Soft Peach, Soft Raspberry) with black caps, original FRESH SOFT wordmark, Soft Flavor Soft Juice Soft 300 ml hierarchy in readable English — never VITASIP lockups, gibberish face type, barren 2x2 grids as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the quartet as hero across soft color zones, then floated matching fruit props outside the packs with exterior badges for Soft Juice Line, Soft Color Family, and Soft Real Fruit so the collection tile reads as soft juice bottle lifestyle theatre, clearly distinct from Bright Soft, Drift Soft, Pulse Soft, Vine Soft, and neighbouring beverage packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep color-blocked juice bottle quartet energy and floating fruit theatre as the concept — invent Fresh Soft (never VITASIP). Outside the dielines, floating fruit props plus Soft Fresh. Soft Pour. lift into a Colgate-style 1080 lifestyle poster with readable English.

Problem statement

Juice quartet boards often lock VITASIP marks and gibberish type or paste barren 2x2 grids into portfolio decks. The brief needed an original fictional soft juice brand, redesigned four-SKU hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Fresh Soft Juice Bottle Quartet, rebuilt hierarchy around FRESH SOFT → Soft Juice Soft Flavors → Soft 300 ml, and validated an exactly 1080×1080 enriched lifestyle packshot; bright-soft and drift-soft neighbours left untouched.

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