Sun Soft Fruit Can Trio

Three Soft Fruit sparkling cans with floating citrus theatre and Soft Sun. Soft Fizz. callouts.

Client Sun Soft

Description

Sun Soft is a fictional soft sparkling beverage house for Soft Fruit Cans: a redesigned three-SKU slim aluminum can family with bold illustrated Soft Pink Grapefruit Soft Golden Melon Soft White Mango faces, original SUN SOFT wordmark, Soft Sparkling Soft Fruit Soft Water hierarchy in readable English — never gibberish SORA/PECRALE locks, cloned barren white grids as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the trio as hero on warm beige stone, then floated citrus, melon, and berry props outside the packs with exterior badges for Soft Illustrative Line, Soft Fruit Trio, and Soft Soft Sip so the collection tile reads as soft fruit can lifestyle theatre, clearly distinct from Spark Soft antioxidant cans, Petal Soft blossom cans, and neighbouring beverage packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep illustrative fruit can trio energy and pastel citrus art as the concept — invent Sun Soft with readable Soft Fruit hierarchy (never -ora / gibberish marks). Outside the dielines, floating fruit props plus Soft Sun. Soft Fizz. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Fruit can boards often ship gibberish type or barren white lineup crops into portfolio decks. The brief needed an original fictional soft fruit can brand, redesigned three-SKU hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Sun Soft Fruit Can Trio, rebuilt hierarchy around SUN SOFT → Soft Fruit Soft Sparkling → Soft Flavor faces, and validated an exactly 1080×1080 enriched lifestyle packshot; spark-soft neighbour left untouched.

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