Product Packaging Design

Matka Soft Cream Lassi Can

Soft Cream Lassi slim can with floating matka theatre and Soft Matka. Soft Cool. callouts.

Client Matka Soft

Description

Matka Soft is a fictional soft cream lassi house for Soft Cream Lassi: a redesigned cream matte slim can with gold Soft script wordmark, Soft Cream Lassi Soft Flavour hierarchy, soft henna border bands — never Coca-Cola script locks, Coke red identity, NEW Coca-Cola headers, phones, emails, QR codes, or ORDER NOW bars. We staged the can as hero with terracotta matka pots, mint, cardamom, and cream splash theatre outside the pack with exterior badges for Soft Cream Splash, Soft Indian Twist Soft, and Soft Clay Sip so the collection tile reads as soft cream lassi lifestyle theatre, clearly distinct from Kind Coat dairy, Spark Soft cans, and neighbouring beverage packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep cream slim can + matka splash fusion energy as the concept — invent Matka Soft with Soft Cream Lassi hierarchy (never Coca-Cola). Outside the dieline, floating clay-pot props plus Soft Matka. Soft Cool. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Lassi fusion boards often lock Coca-Cola marks into portfolio decks. The brief needed an original fictional soft cream lassi can brand, redesigned can hierarchy, and a square 1080 enriched lifestyle poster without third-party soft-drink trademarks.

Solution

We invented Matka Soft Cream Lassi Can, rebuilt hierarchy around MATKA SOFT → Soft Cream Lassi Soft Flavour → Soft Henna Band, and validated an exactly 1080×1080 enriched lifestyle packshot with no Coke identity; kind-coat neighbour left untouched.

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