Product Packaging Design
Lila Fold Butterfly Gift Set
Fold-open butterfly gift carton with soft pink skincare trio tray.
Client Lila Fold
Description
Lila Fold is a fictional beauty gifting house for a redesigned fold-open gift structure: lilac butterfly watercolor exterior, soft wax seal, circular trio tray with soft pink serum/cream/mist — never BAIR COLOR or third-party cosmetics marks. We staged closed and open views as the hero set, then floated petals, butterflies, and mist cues outside the packs with margin badges for Fold-Open Gift Form, Soft Wax Seal, Trio Ritual Tray, and Butterfly Watercolor. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep fold-open butterfly gift box energy as the concept — invent Lila Fold with Soft Bloom hierarchy. Outside the dielines, floating petal props plus Fold bloom, soft lilac. Soft claims only.
Problem statement
Luxury beauty gift boards often clone BAIR COLOR fold cartons as clients. The brief needed an original fictional brand, redesigned fold-open system, and a square 1080 enriched lifestyle poster — distinct from Petal Fold botanical boxes.
Solution
We invented Lila Fold, rebuilt hierarchy around LILA FOLD → Soft Bloom → Trio Ritual, and validated an exactly 1080×1080 enriched lifestyle packshot with Fold bloom, soft lilac. callouts; petal-fold neighbours left untouched.
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