Product Packaging Design
Brew Soft Lime Coffee Can
Soft Lime Coffee slim can with floating bean-citrus theatre and Soft Brew. Soft Lime. callouts.
Client Brew Soft
Description
Brew Soft is a fictional soft coffee-lime beverage house for Soft Lime Coffee: a redesigned slim aluminum can with Soft Classic Soft Lime Coffee Soft Swirl face of beans and citrus, original BREW SOFT crest, Soft Pure Coffee Soft Lime Soft 180 ml hierarchy — never Leamon Street lockups, NOXICEYLON chrome, Think Different trademarks, phones, emails, QR codes, or ORDER NOW bars. We staged the can as hero on warm tan stone, then floated coffee beans and lime wedges outside the pack with exterior badges for Soft Lime Coffee, Soft Slim Can, and Soft Bean Zest so the collection tile reads as soft lime coffee lifestyle theatre, clearly distinct from Indigo Peak highland coffee, Roast Soft instant, Zest Peak lemon, and neighbouring beverage packs. Soft packaging storytelling only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep lime-coffee slim can energy and bean-citrus swirl art as the concept — invent Brew Soft (never Leamon Street). Outside the dieline, floating bean-lime props plus Soft Brew. Soft Lime. lift into a Colgate-style 1080 lifestyle poster.
Problem statement
Lime coffee can boards often lock Leamon Street marks or paste barren tan poster crops into portfolio decks. The brief needed an original fictional soft lime coffee brand, redesigned slim-can hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Brew Soft Lime Coffee Can, rebuilt hierarchy around BREW SOFT → Soft Lime Coffee Soft Classic → Soft 180 ml, and validated an exactly 1080×1080 enriched lifestyle packshot; indigo-peak and zest-peak neighbours left untouched.
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