Product Packaging Design
Harvestfold Organic Corn Flakes
Cream mid-century cereal carton with circular bowl hero, olive-mustard botanical wrap, and exterior corn-and-milk breakfast theatre.
Client Harvestfold
Description
Harvestfold is a fictional heritage breakfast house for Organic Corn Flakes — a cream paper-texture cereal carton built around mid-century folk graphic energy. We redesigned an original wheat-sheaf circular seal (EST. 2019), serif Corn Flakes hierarchy with gluten-free and organic top claims, a central circular bowl-of-flakes photo, and an olive-mustard-black botanical wrap with stylized corn and sunflower motifs — then staged loose golden flakes, a fresh ear of corn, milk splash, wooden spoon, and bowl props outside the pack with margin badges — Organic Grown, Gluten Free, Low Fat, Whole Corn — so the collection tile reads as premium organic cereal theatre, clearly distinct from third-party farm-brand clones and teal triangular pack neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Heritage organic breakfast as poster energy: cream carton hero with circular bowl appetite cue, mid-century botanical wrap in olive and mustard, and fictional organic badges instead of trademarked cert logos. Outside the dieline, corn, flakes, milk splash, and spoon float with margin headline Crisp From The Field. and benefit icons in Colgate-style enriched 1:1 composition without Doves Farm, dove circular logos, Soil Association marks, or EU organic leaf trademarks.
Problem statement
Organic corn-flake cartons often clone recognisable farm-brand dove seals, Soil Association logos, and EU organic leaf marks, or collapse into bare pack-on-white crops that hide breakfast appetite cues. The brief needed an original fictional cereal brand, redesigned cream mid-century carton with readable English hierarchy, generic organic/gluten-free claim badges, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from kids puff-cereal and teal triangular cornflake neighbours.
Solution
We invented Harvestfold, rebuilt hierarchy around HARVESTFOLD → GLUTEN FREE · ORGANIC → Corn Flakes → low fat → Net Wt 375g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating flakes, ear of corn, milk splash, spoon, bowl, and margin callouts outside the carton. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, food-beverage, and startup-d2c.
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