Product Packaging Design

Sun Slice Soft Mango Bottle

Saffron mango bottle with Soft Burst theatre and Soft Ripe Mango · Soft Chill Soft Glow callouts.

Client Sun Slice

Description

Sun Slice is a fictional soft mango beverage house for Soft Alphonso Mango Fruit Drink: a redesigned clear PET bottle with charcoal soft-cap cues, SUN SLICE wordmark, Soft Ripe Soft Pulp hierarchy, and Soft Clean Soft Chill claims — never RAW Pressery trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the condensing bottle as hero on warm saffron light with soft reflection, then floated mango wedges, leaves, and juice splash arcs outside the pack with exterior badges for Soft Burst, Soft Ripe Mango, and Soft Chill Soft Glow so the collection tile reads as soft mango-drink lifestyle theatre, clearly distinct from Grove Slice dried mango chips and neighbouring juice bottles. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep Alphonso mango bottle energy, saffron splash theatre, and floating wedges as the concept — but invent Sun Slice as the brand spine with Soft Alphonso hierarchy (never RAW Pressery lockups). Outside the dieline, floating mango plus Soft Burst. Soft Ripe Mango. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Mango RTD boards often lock RAW Pressery identity and clone yellow splash photography into portfolio decks. The brief needed an original fictional soft mango brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Sun Slice Soft Mango Bottle, rebuilt hierarchy around crest → SUN SLICE → Soft Alphonso Mango → Soft Fruit Drink, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Burst. Soft Chill Soft Glow. margin callouts; grove-slice-dried-mango-chips neighbour slug left untouched.

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