Product Packaging Design
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Aureline Daily Seed Hair Oil
SKU PXRT-2401
Premium herbal daily hair-oil suite — amber bottle, sage carton, seed story. Plus enriched open-frame gallery stills.
Client Aureline
Description
Aureline needed a daily-use seed hair oil identity that feels ritual and retail-ready — amber bottle plus matching outer carton with clear “for all hair types” positioning, without dense traditional clutter. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Sage and gold as the calm botanical field; a redesigned floral-seed mandala as the hero mark; photoreal seed piles and illustrated flax/herb stems floating outside the packs so lifestyle storytelling sits around the system, not on top of it. External callouts carry ritual and blend claims so face-of-pack stays focused.
Problem statement
Herbal hair oil shelves often look interchangeable — crowded labels, generic amber glass, weak modern hierarchy. Aureline needed a premium daily-oil story that reads seed-forward and inclusive for all hair types while staying production-aware on carton panels.
Solution
We redesigned bottle and carton as one suite: clean Aureline lock-up, daily seed hair oil line, seven cold-pressed seeds cue, and a terracotta all-hair-types banner. Side panels hold how-to and benefits with QR depth. The square packshot validates floating seeds, botanicals, and margin headlines before artwork lock. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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