Product Packaging Design

Ternora ClearLane Acne Trio

White-teal ClearLane three-step acne set with floating spa props and Three Steps. Clear Lane. callouts.

Client Ternora

Description

Ternora is a fictional clinical-beauty house for ClearLane, a redesigned three-step acne regimen: MicroSweep Exfoliant in a white squeeze tube with seafoam flip-cap, PoreAlign Treatment in a white pump bottle with soft-teal collar, and CalmLock Hydrator in a wide white jar with solid teal lid — original triad-orbit mark, bold TERNORA wordmark, teal product-name bands, diamond step-dot architecture (1/2/3), and readable benzoyl peroxide / salicylic acid actives lines — never Proactiv, Proactiv+, Rodan & Fields, or cloned lowercase teal-pack faces. We staged the full unboxing-set trio as hero on cool aqua marble atmosphere, then floated cotton rounds, rolled towel, mint sprigs, eucalyptus, water droplets, gel beads, and teal pearls outside the packs with exterior badges for Three Steps. Clear Lane., MicroSweep · PoreAlign · CalmLock, Benzoyl + Salicylic System, Clinical Calm Ritual, and Step Indicators Built In so the collection tile reads as clinical white-teal acne-regimen lifestyle theatre, clearly distinct from Velmyn mint Clear Form acne suites, Ceruvra Soft Barrier hydration trios, Evenvra ClearLift brightening cream, Klareva Lucent Drop gel cream, Amporielle ampoule-mask pouches, Phialora Lumadose ampoule courses, and neighbouring skincare packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Packaging Cosmetic Personal Care Skincare Cosmetic FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep three-step acne regimen energy (exfoliator tube + pore treatment bottle + hydrator jar), clean white + teal clinical-beauty aesthetic, black brand + teal product names, step-indicator system architecture, and benzoyl / salicylic actives storytelling as the concept — but invent Ternora as the brand spine with ClearLane / MicroSweep / PoreAlign / CalmLock hierarchy, triad-orbit mark, and diamond step dots (never Proactiv / Proactiv+ / Rodan & Fields lockups or cloned pack faces). Outside the dielines, floating spa/cotton props plus exterior headline Three Steps. Clear Lane. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party acne trademarks or studio watermarks.

Problem statement

Three-step acne regimen boards often lock real brand names (Proactiv / Proactiv+ / Rodan & Fields), clone white-teal tube-bottle-jar artwork with circle step dots as-is, and barren pack-on-white crops into portfolio decks — or collide with mint acne suites (Velmyn), clinical hydration trios (Ceruvra / [coat]s-inspired), brightening gels (Klareva / Evenvra), and ampoule kits (Amporielle / Phialora / SIRY-inspired) already shipping. The brief needed an original fictional acne-regimen brand, redesigned full-set hierarchy treating the trio as accessories/unboxing hero, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Ternora ClearLane, rebuilt hierarchy around triad-orbit → TERNORA → MicroSweep Exfoliant / PoreAlign Treatment / CalmLock Hydrator → diamond step dots 1/2/3 → benzoyl peroxide / salicylic acid actives, and validated an exactly 1080×1080 enriched lifestyle packshot: full trio as hero, floating cotton/mint/towel props, and Three Steps. Clear Lane. margin callouts outside the dielines. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Proactiv, Proactiv+, Rodan & Fields, or watermark identity; Velmyn, Ceruvra, Evenvra, Klareva, Amporielle, Phialora, and parallel neighbour slugs left untouched.

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