Product Packaging Design

Cloud Chip Soft Bake Cookie Bags

Cream handle-bag cookie system with soft vegan bake storytelling.

Client Cloud Chip

Description

Cloud Chip is a fictional cookie house for redesigned cream gable handle bags: CLOUD CHIP bubble mark, Soft Bake Cookies hierarchy, soft vegan cues, and fudgy cookie theatre — never Melt & Munch or third-party bakery marks. We staged twin bags among cookies as the hero set, then floated chocolate chunks, cocoa, and crumbs outside the packs with margin badges for Handle Bag Form, Soft Vegan Bake, Fudgy Cookie Theatre, and Bubble Mark Cue. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep handle-bag soft cookie energy as the concept — invent Cloud Chip with Soft Bake hierarchy. Outside the dielines, floating cocoa props plus Soft bake, cloud calm. Soft claims only.

Problem statement

Cookie boards often keep Melt & Munch as the portfolio client. The brief needed an original fictional brand, redesigned handle-bag system, and a square 1080 enriched lifestyle poster.

Solution

We invented Cloud Chip, rebuilt hierarchy around CLOUD CHIP → Soft Bake Cookies, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft bake, cloud calm. callouts; neighbouring packs left untouched.

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