Product Packaging Design

Sun Grove Orange Juice Can

Orchard-split orange juice can with droplet theatre and exterior nature-taste callouts.

Client Sun Grove

Description

Sun Grove is a fictional organic orange juice house for a matte orange aluminum can with SUN GROVE wordmark, ORANGE hierarchy, fruit photography, and 100% natural organic juice cue — never Fresco Juice trademark chrome. We staged the can as hero spanning orchard foliage and droplet orange field, then floated whole oranges, wedges, and leaves outside the pack with exterior badges for Love the taste of Nature, No added sugar, 100% organic fruit juice, and Chill orchard can so the collection tile reads as sunny juice lifestyle theatre, clearly distinct from Zest Dock lemon cans and Vine Peak grape nectar. Soft beverage packaging language only — no phones, emails, URLs, QR codes, social icon bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Beverage Rtd Juice FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep orange juice can energy, orchard-to-droplet split, and fruit props as the concept — invent Sun Grove with matte-orange hierarchy (never Fresco). Outside the dieline, floating oranges plus Love the taste of Nature. Sun Grove. lift the can into a Colgate-style 1080 lifestyle poster.

Problem statement

Orange juice can posters often lock Fresco identities and social chrome as-is. The brief needed an original fictional orange RTD can, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting zest-dock-lemon-juice-can or vine-peak-grape-nectar-can.

Solution

We invented Sun Grove Orange Juice Can, rebuilt hierarchy around matte orange body to SUN GROVE to ORANGE, and validated an exactly 1080x1080 enriched lifestyle packshot with Nature-taste callouts; zest-dock and vine-peak left untouched.

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