Product Packaging Design

First Bay Soft Arrival Gift Set

Window newborn five-pack gift carton with Soft Arrival. Tiny Firsts. callouts.

Client First Bay

Description

First Bay is a fictional newborn soft-care house for Soft Arrival Gift Set: a redesigned white-and-sky window carton revealing five soft essentials \u2014 foam shampoo, cleansing gel, no-rinse water, body lotion, and diaper cream tube \u2014 with original chamomile character accents, FIRST BAY wordmark, and gentle soft newborn cues \u2014 never Mustela, Avocado Perseose trademark systems, or Nordstrom retail chrome as client identity. We staged the window carton as hero, then floated chamomile blooms, muslin, wooden rattle, and soft star outside the pack with exterior badges for Window Soft Five, Newborn Soft Nest, and Gentle Soft Care so the collection tile reads as arrival-gift lifestyle theatre, clearly distinct from Moon Quill night set, Tiny Loom trial kit, Quilt Soft, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep newborn window gift-set energy, five soft essentials hierarchy, and gentle clinical-friendly storytelling as the concept \u2014 but invent First Bay as the brand spine with Soft Arrival hierarchy and original chamomile characters (never Mustela avocado lockups). Outside the dieline, floating chamomile props plus Soft Arrival. Tiny Firsts. lift the carton into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Newborn arrival gift boards often keep French pharmacy brand names or sit as bare white cutouts. The brief needed an original fictional soft arrival set, redesigned window-carton hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Moon Quill, Tiny Loom, or parallel neighbours.

Solution

We invented First Bay Soft Arrival Gift Set, rebuilt hierarchy around chamomile \u2192 FIRST BAY \u2192 Soft Arrival \u2192 five window soft essentials, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Arrival. Tiny Firsts. callouts; moon-quill-night-soft-care-set, tiny-loom-kids-soft-trial-kit, and parallel neighbour slugs left untouched.

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