Product Packaging Design

Moondrift Soft Sleep Hair Mist

Soft Sleep Hair Mist spray with Soft Sleep. Moondrift. callouts.

Client Moondrift

Description

Moondrift is a fictional sleepy baby soft-care house for Soft Sleep Hair Mist: a redesigned clear mist spray with soft moon-cloud crest, MOONDRIFT wordmark, Soft Sleep Hair Mist hierarchy, Soft Argan · Soft Honey · Soft Aloe cues, and reinvented moon-star illustration — never Bambi, Johnson's, Mamaearth, or Mustela chrome. We staged the bottle as hero in soft lavender nursery light, then floated wooden stars, lavender, tiny teddy, and mist droplets outside the pack with exterior badges for Soft Mist Ritual, Night Calm Soft, and Cradle Soft Hair so the collection tile reads as night-calm hair-mist lifestyle theatre, clearly distinct from Clear Nest, Quilt Soft, Capdew, and SoftHalo neighbours. Soft baby-care packaging language only — not hard growth-cure medical claims; no watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep sleepy-time baby hair mist spray energy and nursery moon storytelling as the concept — but invent Moondrift as the brand spine with Soft Sleep hierarchy and an original moon-cloud crest (never Bambi lockups). Outside the dieline, floating night props plus Soft Sleep. Moondrift. lift the mist into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby hair-serum posters often clone Bambi sleepy sprays or sit as bare nursery hand-holds. The brief needed an original fictional Soft Sleep Hair Mist brand, redesigned clear-spray hierarchy treating the pack as hero, and a square 1080 enriched lifestyle poster — without overwriting Clear Nest, Capdew, or parallel neighbours.

Solution

We invented Moondrift Soft Sleep Hair Mist, rebuilt hierarchy around moon-cloud → MOONDRIFT → Soft Sleep Hair Mist → Soft Argan · Soft Honey · Soft Aloe, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Sleep. Moondrift. callouts. Artwork forced to precisely 1080×1080; clear-nest-soft-derma and parallel neighbour slugs left untouched.

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