Product Packaging Design

Oat Cub Soft Oat Butter Bar

Bear-shaped oat soap bar with Soft Oat. Happy Cub. callouts.

Client Oat Cub

Description

Oat Cub is a fictional nursery soap house for Soft Oat Butter Bar: a redesigned creamy teddy-bear soap with soft foam and matching beige carton, OAT CUB wordmark, Soft Oat Butter hierarchy, organic soft oats \u00b7 cocoa soft butter cues \u2014 never Tinysuds, Oatling trademark chrome, or hard irritant-cure claims as portfolio identity. We staged bar + carton as hero on warm cream, then floated oat flakes, cocoa butter chunk, and cotton boll outside the packs with exterior badges for Organic Soft Oats, Cocoa Soft Butter, and Foam Soft Bar so the collection tile reads as oat-cub lifestyle theatre, clearly distinct from Bright Root turmeric soap, Velvet Oat, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep bear-shaped baby soap energy, minimal cream board, and oat-butter soft storytelling as the concept \u2014 but invent Oat Cub as the brand spine with Soft Oat Butter hierarchy (never Tinysuds lockups). Outside the dieline, floating oat props plus Soft Oat. Happy Cub. lift the bar into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby soap posters often keep indie brand names and dense callout arrows as clone art. The brief needed an original fictional oat soap brand, redesigned bar-plus-carton hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Bright Root or parallel neighbours.

Solution

We invented Oat Cub Soft Oat Butter Bar, rebuilt hierarchy around bear form \u2192 OAT CUB \u2192 Soft Oat Butter Bar \u2192 oat/cocoa soft cues, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Oat. Happy Cub. callouts; bright-root-goldroot-turmeric-soap and parallel neighbour slugs left untouched.

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