Product Packaging Design

Cane Nest Dried Cane Sweetener

Kraft dried-cane sweetener pouches with tropical story band.

Client Cane Nest

Description

Cane Nest is a fictional cane-sweetener house for redesigned kraft stand-up pouches with Soft Highland Taste hierarchy, original tropical toucan story art, Soft Unrefined Cane badges, and LATIN-only face — never Pura Panela trademarks or country-flag seals as client identity. We staged front/back pouches as hero, then floated cane sticks, crystals, and a cup outside with margin badges for Kraft Soft Pouch, Soft Unrefined Cane, Tropical Story Band, and Drink Cook Bake. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Kraft / sustainable look Brand suite Mockup presentation Packaging FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep kraft pouch + tropical flat illustration + dried cane sweetener energy as the concept — invent Cane Nest with Soft Highland Taste hierarchy. Outside the dielines, floating cane props plus Soft Unrefined Cane callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Panela boards often lock Pura Panela identities, flag seals, and social chrome into portfolio decks. The brief needed an original fictional cane-sweetener brand, redesigned pouch hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Cane Nest, rebuilt hierarchy around bird crest → CANE NEST → Dried Cane Juice Soft Sweetener → Soft Highland Taste → 454g, and validated an exactly 1080×1080 enriched lifestyle packshot with Tropical Story Band callouts; neighbouring pantry slugs left untouched.

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