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Canopy Cap Tyvek

Tyvek / paper event wristbands lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: tyvek.

Client Canopy Cap

Description

Canopy Cap is a fictional brand concept for tyvek / paper event wristbands. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: tyvek.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of tyvek / paper event wristbands under invented brand Canopy Cap; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for tyvek / paper event wristbands; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Canopy Cap, built original hierarchy for tyvek / paper event wristbands, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: tyvek.' margin callouts.

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