Product Packaging Design
Vista Jar Freeze Dried Gift
Five-jar freeze-dried gift crate with Glass Soft Nest callouts.
Client Vista Jar
Description
Vista Jar is a fictional freeze-dried gift house for Soft Fruit Flight: a redesigned maroon five-jar gift crate with clear glass tubes, silver lids, teardrop VISTA JAR labels, and Soft Freeze Foods cues — never Fru Colle or marketplace script clones. We staged the jar flight as hero on warm stone, then floated strawberries, citrus, banana chips, and berries outside the set with exterior badges for Glass Soft Nest, Gift Soft Crate, and Freeze Soft Cue so the collection tile reads as soft jar-gift lifestyle theatre, clearly distinct from Air Slice carton ladders. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep clear glass freeze-dried jar gift crate energy as the concept — invent Vista Jar with Soft Fruit Flight hierarchy (never Fru Colle). Outside the dielines, floating fruit plus Glass Soft Nest. Soft claims only.
Problem statement
Freeze-dried gift boards often lock Fru Colle jar crates into barren gray flats beside carton systems. The brief needed an original fictional brand, redesigned gift set, and a square 1080 enriched lifestyle poster.
Solution
We invented Vista Jar, rebuilt hierarchy around teardrop mark → VISTA JAR → Soft Freeze Foods → Soft Fruit Flight, and validated an exactly 1080×1080 enriched lifestyle packshot with Gift Soft Crate. Freeze Soft Cue. callouts; air-slice-freeze-dried-fruit left untouched.
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