Product Packaging Design

PeakFuel Soft Protein Bar

Dark performance bar with Soft Charge Soft headline and Soft 20 Soft Protein · Soft Sustained Soft Energy callouts.

Client PeakFuel

Description

PeakFuel is a fictional soft performance nutrition house for Soft Performance Energy Bar: a redesigned bar wrapper with PEAKFUEL wordmark, Soft Peanut Butter Soft Chocolate Chunks hierarchy, and Soft 20 Soft Protein cues — never Apex Charge trademarks, Clif or Quest lockups, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the angled bar as hero on dark cinematic light with soft orange charge arcs, then floated oats, almonds, peanuts, and chocolate chunks outside the pack with exterior badges for Soft Charge Soft, Soft 20 Soft Protein, and Soft Nut Soft Fuel so the collection tile reads as soft athletic bar lifestyle theatre, clearly distinct from neighbouring snack bars. Soft claims only.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep exploding-ingredient energy-bar theatre as the concept — but invent PeakFuel as the brand spine with Soft Performance Energy Bar hierarchy (never Apex Charge lockups). Outside the dieline, floating nuts plus Soft Charge Soft. Soft Sustained Soft Energy. lift the bar into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Protein-bar boards often lock Apex Charge style identity and clone dark orange-streak renders into portfolio decks. The brief needed an original fictional soft peak brand, redesigned wrapper hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented PeakFuel Soft Protein Bar, rebuilt hierarchy around crest → PEAKFUEL → Soft Performance Energy Bar → Soft Peanut Butter Soft Chocolate, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Charge Soft. Soft 20 Soft Protein. margin callouts; parallel snack-bar neighbour slugs left untouched.

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