CHAMP Arc Night Oil

SKU PXRT-4596

Night calm baby soft oil dropper lifestyle poster with floating amber drop on spoon, indigo sleeve card, soft moon charm, linen and exterior callouts: Night Soft. Oil Arc. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Arc Soft is a second original packaging system for fictional CHAMP covering CHAMP Arc Night Oil: soft amber glass dropper bottle with indigo sleeve card — original night-oil format, with solid indigo CHAMP wordmark, terracotta arc crest, ARC SOFT subline, geometric dew-dot icons, and matte clay/charcoal closures — never HiPP, Hipp, Babysanft, animal-character bottles, lime caps, heart-leaf trees, or the first mint/rainbow CHAMP batch look. We staged the pack as hero, then floated amber drop on spoon, indigo sleeve card, soft moon charm, linen outside the dieline with exterior badges for Night Soft Oil, Amber Dropper, Calm Arc Cue. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Take only the product category from organic baby-care references — invent CHAMP Arc Soft hierarchy (indigo mark + terracotta arc + bone packs) and original form language for soft amber glass dropper bottle with indigo sleeve card — original night-oil format. Outside the dieline, floating props plus exterior Night Soft. Oil Arc. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Reference-led baby-care boards often clone HiPP pack shapes, mint/lime chrome, and animal bottles. The brief needed a second original CHAMP system with redesigned Night calm baby soft oil dropper forms and square 1080 enriched posters — without overwriting the first live CHAMP batch or neighbouring baby slugs.

Solution

We invented CHAMP Arc Soft, rebuilt hierarchy around indigo CHAMP → ARC SOFT → Night calm baby soft oil dropper, and validated an exactly 1080×1080 enriched lifestyle packshot with floating amber drop on spoon, indigo sleeve card, soft moon charm, linen and Night Soft. Oil Arc. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Artwork forced to 1080×1080 with no third-party trademarks; first-batch champ-* neighbour slugs left untouched.

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