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Product Packaging Design

CHAMP Bloom Stage Milk

SKU PXRT-4597

Stage 2 follow-on milk soft rounded pouch-carton lifestyle poster with floating pastel wooden blocks, soft pink ribbon, almonds, cream linen and exterior callouts: Bloom Soft. Stage Milk. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Bloom Soft is a third original packaging system for fictional CHAMP covering CHAMP Bloom Stage Milk: soft rounded bone-cream pouch-carton with pastel pink-blue ribbon bands and lime stage chip — original UI, not meadow landscape carton. We kept the playful multicolor CHAMP wordmark and soft baby pastel + lime accent palette, then reinvented bottle/pack shapes and label UI with petal-dot and ribbon-wave cues — never HiPP, animal-character bottles, heart-leaf trees, or the bone-indigo Arc Soft line. We staged the pack as hero, then floated pastel wooden blocks, soft pink ribbon, almonds, cream linen outside the dieline with exterior badges for Stage 2 Soft, Ribbon Band Carton, 6+ Months Cue. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Keep only the multicolor CHAMP logo and pastel/lime baby color energy from the brief — invent fresh forms for soft rounded bone-cream pouch-carton with pastel pink-blue ribbon bands and lime stage chip — original UI, not meadow landscape carton under Bloom Soft hierarchy. Outside the dieline, floating props plus exterior Bloom Soft. Stage Milk. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Earlier CHAMP sets either cloned HiPP animal packs or shifted too far into a brown/indigo Arc system. The brief needed a new set that keeps the logo and pastel palette while redesigning Stage 2 follow-on milk soft rounded pouch-carton shapes and UI — without deleting prior live CHAMP or Arc SKUs.

We invented CHAMP Bloom Soft, kept multicolor CHAMP + pastel/lime chrome, rebuilt pack forms around Stage 2 follow-on milk soft rounded pouch-carton, and validated an exactly 1080×1080 enriched lifestyle packshot with floating pastel wooden blocks, soft pink ribbon, almonds, cream linen and Bloom Soft. Stage Milk. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Prior champ-* and champ-arc-* neighbour slugs left untouched.

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