Print Media
Peak Crown Rooftop Billboard Branding
Rooftop skyline billboard mounted on building crown with illuminated wordmark lifestyle poster lifestyle poster with floating mini scaffold clamp, LED edge sample, dusk sky photo scrap, vinyl wrap scrap and exterior callouts: Own The Skyline.
Client Peak Crown
Description
Peak Crown is a fictional brand concept for rooftop skyline billboard mounted on building crown with illuminated wordmark lifestyle poster. We staged the product as the visual center with floating mini scaffold clamp, LED edge sample, dusk sky photo scrap, vinyl wrap scrap and exterior typography 'Own The Skyline.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of rooftop skyline billboard mounted on building crown with illuminated wordmark lifestyle poster under invented brand Peak Crown; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for rooftop skyline billboard mounted on building crown with illuminated wordmark lifestyle poster; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Peak Crown, built original hierarchy for rooftop skyline billboard mounted on building crown with illuminated wordmark lifestyle poster, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Own The Skyline.' margin callouts.
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Corporate / B2B
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