Product Packaging Design
Fieldgrain Oat Milk Cartons
Twin oat-milk cartons in cream-and-sage lifestyle theatre with floating grains, wooden spoon, and plant-powered callouts.
Client Fieldgrain
Description
Fieldgrain is a fictional plant-based dairy alternative house for a twin-SKU oat milk carton system: warm golden Plain Oat and cool green Zero Sugar Plain, each with original meadow-and-hill folk illustrations — bird on oat stalk, stream through green fields — not third-party tiny-person-on-oats artwork. We staged two gable-top cartons with FIELDGRAIN serif lockup, plant-based badges, a clear glass of creamy pour, loose rolled oats, wooden spoon, and golden oat stalks outside the dieline with margin badges — Barista Smooth, Zero Added Sugar, Plant-Powered, Naturally Creamy — so the collection tile reads as whimsical CPG oat-milk theatre, clearly distinct from reference dairy-alternative promo boards.
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Design storytelling
From brief to designed solution
Ideation concept
Plant-milk as gentle meadow storytelling: cream-beige ground, sage-green circle backdrop, twin cartons as hero with flavor-coded illustration worlds — golden hills and bird perch on Plain Oat, cool stream and blossom meadow on Zero Sugar Plain. Outside the packs, oat grains, spoon, stalks, and glass pour float with margin typography — Creamy oat comfort, every pour. — in Colgate-style enriched poster composition without Chobani wordmarks, Almost milk headlines, or cloned tiny-person illustration language.
Problem statement
Plant-based oat milk promos often lock third-party dairy-alternative trademarks, serif Almost-milk headlines, and whimsical tiny-person-on-oats illustration clones into portfolio art, or collapse into bare carton-on-white crops that hide pour theatre. The brief needed an original fictional oat-milk brand, redesigned twin-carton artwork with readable English hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — no Chobani, Chobani Oat, or reference wordmark identity.
Solution
We invented Fieldgrain, rebuilt hierarchy around FIELDGRAIN → Oat Milk → Plain Oat / Zero Sugar Plain variants with plant-based badge row, and validated an exactly 1080×1080 enriched lifestyle packshot: floating oats, spoon, stalks, glass pour, and margin callouts outside the cartons. Food-beverage, fmcg, and startup-d2c industries plus packaging tags mark the work for collection filters; no Chobani text or clone illustration appears in copy or artwork.
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