Product Packaging Design
Solipea Pure Groundnut Oil
Clear yellow-cap PET 1L groundnut oil with golden splash theatre and cream linen–marble poster energy.
Client Solipea
Description
Solipea is a fictional edible-oil house for Pure Groundnut Oil 1 Liter. We redesigned a tall clear PET bottle with a bright yellow ribbed cap and a cream wrap label — original leaf-cradling-drop mark, SOLIPEA lockup, green GROUNDNUT / orange OIL hierarchy, Twin Filtered cue, and cooking-use footer — then staged golden oil splash swirls, in-shell peanuts, red-skinned kernels, and green leaves outside the bottle on a cream-linen and marble split so the collection tile reads as farm-fresh cooking-oil theatre, clearly distinct from olive-glass EVOO packshots and third-party groundnut oil trademarks.
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Design storytelling
From brief to designed solution
Ideation concept
Harvest gold as poster energy: luminous PET oil fill and yellow cap as the shelf signal, leaf-and-drop mark as the brand spine, and green-orange product hierarchy for instant category read. Outside the dieline, oil splash theatre, peanut shells and kernels, fresh leaves, plus margin lines — Golden crush. Honest kitchen. — with Cold Pressed, Fresh Crush Batch, Natural Nutty Aroma, Twin-Filtered Clarity, and Grove to Pan badges in Colgate-style enriched composition without Krishi Dhara, Dhara taglines, or olive-oil neighbour cloning.
Problem statement
Groundnut oil pack boards often clone recognisable regional oil trademarks, faith-purity taglines, and leaf-drop logos as-is, or collapse into bare bottle-on-white shots that hide appetite cues. The brief needed an original fictional cooking-oil brand, a redesigned yellow-cap PET 1L groundnut system distinct from olive EVOO glass neighbours, and a square 1080 enriched lifestyle poster with floating props and external benefit typography.
Solution
We invented Solipea, rebuilt hierarchy around SOLIPEA → Groundnut Oil → 100% Pure / Twin Filtered / 1 Liter, and validated an exactly 1080×1080 enriched lifestyle packshot: floating peanut props, oil splash, and exterior callouts outside the bottle. Packaging and mockup-presentation tags mark the work for collection filters; artwork forced to precisely 1080×1080.
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