Product Packaging Design
Heliovita Cold-Pressed Sunflower Oil
Clear glass bottle with cork seal, recycled kraft label, floating petals and seeds, and Golden Press. Pure Light. callouts.
Client Heliovita
Description
Heliovita is a fictional small-batch oil house for Cold-Pressed Sunflower Oil. We redesigned a clear glass bottle with natural cork and cream neck seal, a textured recycled-kraft wrap with amber HELIOVITA serif lockup, stylized sun-seed ring illustration, and sage-green sustainably sourced band — not a generic SUNFLOWER OIL Eco Friendly clone with chevron green block — then staged floating yellow petals, black seeds, and a sunflower bloom outside the bottle on rustic wood with exterior badges for Cold-Pressed, Organic Seeds, Recyclable Glass, and Zero Refine so the collection tile reads as warm organic CPG theatre, distinct from olive-oil neighbours and bare tabletop stills.
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Design storytelling
From brief to designed solution
Ideation concept
Golden press as the story spine: luminous oil inside clear glass, cork-and-paper craft closure, and kraft label warmth with an abstract sun-seed mandala instead of a realistic sunflower portrait. Outside the dieline, drifting petals, seeds, bloom accent, and margin headline Golden Press. Pure Light. — plus circular benefit icons — lift a rustic oil bottle into a square enriched lifestyle poster without third-party edible-oil trademarks or reference chevron label art.
Problem statement
Artisan sunflower-oil packshots often clone generic eco labels with no distinct brand name, realistic sunflower illustrations, and green chevron claim blocks — or collapse into static tabletop crops with no floating ingredient energy. The brief needed an original fictional oil brand, redesigned label hierarchy and illustration, and a square 1080 enriched lifestyle poster with petals, seeds, and external typography outside the bottle.
Solution
We invented Heliovita, rebuilt hierarchy around HELIOVITA wordmark → sun-seed mandala → Cold-Pressed Sunflower Oil → Small Batch · Organic → Sustainably Sourced, and validated an exactly 1080×1080 enriched lifestyle packshot with floating petals, seeds, bloom, and exterior benefit callouts. Packaging, food-beverage, and kraft-sustainable-look tags mark the work for collection filters.
More proof
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