Product Packaging Design

Fern Arch Wild Sketch Tea Pouches

Five Wild Sketch botanical pouches with floating fern theatre and Soft Steep. Soft Leaf. callouts.

Client Fern Arch

Description

Fern Arch is a fictional botanical tea house for Wild Sketch Tea: a redesigned five-SKU matte stand-up pouch family in plum, cream, rust, ivory, and charcoal with original serif FERN ARCH wordmark, Wild Sketch Tea hierarchy, large botanical face art (lupine, thistle, calendula, jasmine, billy-balls), scalloped Soft Daily Steep · 25g Soft Leaf flavor seals — never forestpackage marks, cloned grid flatlays as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the pouch arc as hero on warm stone, then floated fern fronds, dried petals, loose leaf, wooden scoop, and a ceramic cup outside the packs with exterior badges for Soft Botanical Line, Hand-Drawn Faces, and Soft Daily Ritual so the collection tile reads as wild-sketch tea lifestyle theatre, clearly distinct from Ink Hill landscape kraft pouches, Camellis botanical tea systems, Steepwell infusion duos, and Stillgrove green-tea neighbours. Soft packaging storytelling only.

Kraft / sustainable look Brand suite Mockup presentation Packaging Coffee Tea FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep jewel-tone botanical stand-up pouch family energy and large hand-illustrated flower faces as the concept — but invent Fern Arch as the brand spine with Wild Sketch Tea hierarchy (never forestpackage lockups). Outside the dielines, floating fern and petal props plus Wild Sketch. Soft Steep. lift the set into a Colgate-style enriched 1080 lifestyle poster. Soft claims only.

Problem statement

Botanical tea pouch boards often lock third-party marks or paste bare flat-lay grids into portfolio decks. The brief needed an original fictional wild-sketch tea brand, redesigned multi-SKU pouch hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Ink Hill, Camellis, or Steepwell neighbours.

Solution

We invented Fern Arch Wild Sketch Tea Pouches, rebuilt hierarchy around FERN ARCH → Wild Sketch Tea → soft botanical faces → Soft Daily Steep · 25g Soft Leaf, and validated an exactly 1080×1080 enriched lifestyle packshot with Wild Sketch. Soft Steep. margin callouts; ink-hill-landscape-tea-pouches and parallel neighbour slugs left untouched.

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