Product Packaging Design
Yovelle Greek Yogurt Berry Bar Duo
Greek yogurt coated stick-bar duo with floating berry–bowl theatre and Culture Soft. Berry Bold. callouts.
Client Yovelle
Description
Yovelle is a fictional cultured freezer house built as a redesigned Greek yogurt stick-bar duo: Indigo Bloom blueberry and Scarlet Grove strawberry. Cream flow-wrap sleeves carry soft watercolor edge washes (indigo/violet vs blush scarlet), yogurt-swirl droplet monogram, bold YOVELLE wordmark, GREEK YOGURT BAR hierarchy, and bite-reveal bar illustrations — never Joee, LOTTE, Joy of Greek Dessert, or Korean Hangul lockups. We staged four matte yogurt-coated birch sticks (bite reveals showing deep berry swirls), floating blueberries, strawberries, mint, and small yogurt bowls outside the wrappers with margin badges for Greek Yogurt Coat, Berry Swirl Core, Duo Stick Set, and Real Berry Fold so the collection tile reads as fresh pastel-blue yogurt-bar theatre, clearly distinct from Briskora Wedel-style coated quartets, Stickora sprinkle-dip multipack cartons, Bitevora mini cocoa foil wrappers, Cultivra orchard-berry yogurt pints, Melzora fruit popsicles, and Scoovelle pistachio pints shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep Greek yogurt ice-cream bar energy, wrapper duo + bitten coated sticks flat-lay, pastel blue atmosphere, berries and yogurt bowls, and bite-reveal swirl cores as the concept — but invent Yovelle as the brand spine with Indigo Bloom / Scarlet Grove hierarchy, yogurt-swirl monogram, and cream watercolor-edge sleeves (never Joee bubbly wordmarks, LOTTE shields, or Joy of Greek Dessert taglines). Outside the dielines, floating fruit/bowl props plus exterior headline YOVELLE · GREEK YOGURT BARS and Culture Soft. Berry Bold. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party ice-cream trademarks, Hangul clone art, or studio watermarks.
Problem statement
Greek yogurt ice cream bar boards often lock real brand names (Joee / LOTTE), cloned blueberry–strawberry wrapper flat-lays with Joy of Greek Dessert headlines and Hangul face copy, and barren pastel pack crops into portfolio decks. The brief needed an original fictional cultured stick-bar brand, redesigned wrapper-plus-bar duo treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from coated chocolate stick quartets, sprinkle multipack cartons, mini cocoa foil wrappers, berry yogurt pints, and fruit popsicle packs shipping in parallel.
Solution
We invented Yovelle, rebuilt hierarchy around yogurt-swirl monogram → YOVELLE → Greek Yogurt Bar → Indigo Bloom / Scarlet Grove → bite-reveal swirl appetite, and validated an exactly 1080×1080 enriched lifestyle packshot: wrapper duo + coated sticks as hero, floating berry/yogurt-bowl props, and Culture Soft. Berry Bold. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Joee, LOTTE, Joy of Greek Dessert, Hangul clone text, or watermark identity; Briskora, Stickora, Bitevora, Cultivra, Melzora, and Scoovelle neighbour slugs untouched.
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