Product Packaging Design
Rosalyra Rose Collagen Softcaps
White-and-burgundy rose collagen softcap carton with floating petal theatre and Bloom Soft. Hold Firm. callouts.
Client Rosalyra
Description
Rosalyra is a fictional cosmeceutical beauty-supplement house for Rose Collagen Softcaps: a redesigned white face carton with deep burgundy side panels, ROSALYRA wordmark, soft botanical rose hero, gold ROSE ESSENTIAL OIL badge, Micro-Collagen Complex line, Astaxanthin 6mg + Vitamin E 400 IU cues, Skin Elasticity Support benefit panel, Lab Refined mark, and 30 Softcaps count — never e 400, YH, or real GMP seals. We staged floating rose petals, softgels, rosebuds, silk folds, and collagen dust outside the pack with exterior badges for Rose Oil Ritual, Collagen + E Support, and Daily Soft Skin Ritual so the collection tile reads as premium pharma-beauty lifestyle theatre, clearly distinct from Rhizora curcumin capsules, Mulira ashwagandha cartons, Rosvelle rose spa trios, Rosora berry wash tubes, and Bloomlyre rose hang cards shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep white + deep rose/burgundy pharma-beauty carton energy, rose botanical hero, essential-oil + collagen elasticity storytelling, and capsule-count clarity as the concept — but invent Rosalyra as the brand spine with Micro-Collagen Complex hierarchy and Lab Refined cue (never e 400 giant-letter branding, YH marks, or real GMP holograms). Outside the dieline, floating petals/softgels/silk plus exterior headline Bloom Soft. Hold Firm. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party supplement trademarks or studio watermarks.
Problem statement
Skin-support supplement boards often lock real brand names (e 400 / YH), clone white–burgundy rose cartons with Vietnamese claim walls and certification seals into portfolio decks, or collapse into barren pack-on-white crops that hide lifestyle theatre. The brief needed an original fictional beauty-softcap brand, redesigned carton hierarchy with rose oil + collagen elasticity storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from turmeric joint capsules, ashwagandha kraft cartons, rose spa vessel trios, berry cleanser tubes, and rose hang-card fragrance neighbours shipping in parallel.
Solution
We invented Rosalyra, rebuilt hierarchy around ROSALYRA → rose hero → Rose Essential Oil → Micro-Collagen Complex → Astaxanthin + Vitamin E → Skin Elasticity Support → 30 Softcaps, and validated an exactly 1080×1080 enriched lifestyle packshot: carton as hero, floating rose/softgel/silk props, and Bloom Soft. Hold Firm. margin callouts outside the dieline. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no e 400, YH, or GMP seal identity and no watermark text; Rhizora, Mulira, Rosvelle, Rosora, and Bloomlyre neighbour slugs untouched.
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