Zupvora Classic Masala & Atta Veg Duo

SKU PXRT-2564

Two-variant 2-min noodle pillow packs — yellow Classic Masala plus forest-green Atta Veg Wholesome — with floating spice props and Dual Ritual callouts. Plus enriched open-frame gallery stills.

Client Zupvora

Description

Zupvora is a fictional instant-noodles house built as a redesigned two-SKU pillow-pack family: Classic Masala on bright yellow energy and Atta Veg Wholesome on forest-green with a kraft-earth base. Both packs share a navy ZUPVORA badge, 2-MIN NOODLES hierarchy, hand-held bowl hero, ingredients-you-know spice vignette, and tastemaker-sachet edge — then stage floating chilies, turmeric, garlic, peas, wheat ears, and cherry tomatoes outside the packs with margin badges so the collection tile reads as convenience-noodle lifestyle theatre, clearly distinct from Twirlora cup-pasta neighbours and third-party masala-noodle trademarks. No real convenience-noodle client identity appears in copy or artwork. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

Enquire about similar work All Collection

Related services

Packaging Design — Brand Suite

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Keep bright-yellow 2-minute masala FOP energy (garnish bowl + iron/ingredients callouts), but invent Zupvora as the brand spine and expand into a healthy second SKU: forest-green / kraft Atta Veg Wholesome with grainier noodles, colourful vegetables, and High Fiber / Protein Rich / Iron Goodness claims. Exterior poster lines — Two bowls. One ritual., Classic Masala, Atta Veg Wholesome, Ready in 2 Minutes — sit outside the dielines without heart logos or cloned wordmarks.

Problem statement

Instant masala-noodle boards often lock recognisable mass-market shields, heart logos, and designer watermarks into portfolio art, or ship a single yellow SKU that hides multi-variant line thinking. The brief needed an original fictional noodle brand, a Classic Masala plus wholesome Atta/whole-grain vegetable variant under one design system, and a square 1080 enriched lifestyle poster showing both packs together with floating props and external typography — distinct from cup-pasta and momo-tray pieces shipping in parallel.

Solution

We invented Zupvora, rebuilt hierarchy around ZUPVORA → 2-MIN NOODLES → Classic Masala / Atta Veg Wholesome → hand-held bowl heroes → Iron / High Fiber / Protein Rich claims, and validated an exactly 1080×1080 enriched lifestyle packshot: dual pillow packs as hero, floating spices and grain props, and margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no third-party noodle trademarks or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

Keep browsing