Product Packaging Design
River Bloom Botanical Clear Soaps
Clear botanical soap pebbles with soft wrap and garden gift sleeve.
Client River Bloom
Description
River Bloom is a fictional bath-care house for redesigned clear botanical soap pebbles: suspended dried flowers, soft wrap band, RIVER BLOOM gift sleeve, Soft Garden Ritual hierarchy — never tutorial watermarks or third-party soap marks. We staged pebbles plus sleeve as the hero set, then floated chamomile, lavender, and petals outside the packs with margin badges for Botanical Clear Bar, Soft Wrap Band, Garden Infuse, and Soft Bath Ritual. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep clear botanical soap pebble energy as the concept — invent River Bloom with Soft Garden Ritual hierarchy. Outside the dielines, floating flower props plus Clear pebble, garden calm. Soft claims only.
Problem statement
Handmade soap boards often sit as bare product trays without brand system. The brief needed an original fictional soap brand, redesigned clear-bar plus packaging suite, and a square 1080 enriched lifestyle poster.
Solution
We invented River Bloom, rebuilt hierarchy around RIVER BLOOM → Soft Botanical Soap → Soft Garden Ritual, and validated an exactly 1080×1080 enriched lifestyle packshot with Clear pebble, garden calm. callouts; glass-bloom jam and soap-trail neighbours left untouched.
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