Product Packaging Design

Churn Peak Fruit Pint Trio

Matte fruit ice-cream pint trio with hybrid-fruit theatre and exterior churn callouts.

Client Churn Peak

Description

Churn Peak is a fictional low-cal ice cream house for three matte grey pints with color lids and fruit-to-scoop hybrid graphics across Blueberry, Strawberry, and Green Apple — never Scoop trademark chrome or misspelled flavor faces. We staged the flavor family plus one open blueberry pint as hero under studio light, then floated whole fruit and soft ice cream curls outside the packs with exterior badges for Fruit meets churn, Three soft pints, Low-cal fridge set, and Hybrid fruit scoop so the collection tile reads as clean freezer lifestyle theatre, clearly distinct from Timber Scoop caramel logs and Churn Soft flavored butters. Soft frozen-dessert packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Frozen Dessert FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep fruit-scoop hybrid ice cream pint energy and matte grey family system as the concept — invent Churn Peak with color-lid hierarchy (never Scoop brand clone). Outside the dieline, floating fruit plus Fruit meets churn. Churn Peak. lift the trio into a Colgate-style 1080 lifestyle poster.

Problem statement

Ice cream pint boards often lock Scoop identities and spelling errors as-is. The brief needed an original fictional fruit pint trio, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting timber-scoop-vanilla-caramel-log or churn-soft-flavored-butter-range.

Solution

We invented Churn Peak Fruit Pint Trio, rebuilt hierarchy around CHURN PEAK across blueberry, strawberry, and green apple pints, and validated an exactly 1080x1080 enriched lifestyle packshot with Fruit meets churn callouts; timber-scoop and churn-soft left untouched.

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