Product Packaging Design
Bramble Peak Soft Blackberry Jam
Soft Blackberry Jam jar with Soft Blackberry Jam callouts.
Client Bramble Peak
Description
Bramble Peak is a fictional soft preserve house for Soft Blackberry Jam: a redesigned tall glass jar with dark purple label, black lid, Soft Natural seal strip, and BRAMBLE PEAK wordmark — never Noxiceylon trademarks, Think Different chrome, phones, emails, QR codes, or ORDER NOW bars. We staged the jar as hero in soft purple atmosphere, then floated blackberries and leaves outside the pack with exterior badges for Soft Blackberry Jam, Jar Soft Ritual, Night Soft Fruit, and Small Soft Batch so the collection tile reads as soft preserve lifestyle theatre. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep moody floating-berry jam jar energy as the concept — invent Bramble Peak with Soft Blackberry Jam hierarchy (never Noxiceylon). Outside the dieline, floating berry props plus Soft Blackberry Jam. Night Soft Fruit. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Jam boards often lock Noxiceylon premium chrome into portfolio decks. The brief needed an original fictional preserve brand, redesigned soft jar hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Bramble Peak Soft Blackberry Jam, rebuilt hierarchy around BRAMBLE PEAK → Soft Blackberry Jam → Soft Natural seal, and validated an exactly 1080×1080 enriched lifestyle packshot with Jar Soft Ritual. Small Soft Batch. margin callouts; neighbouring preserve packs left untouched.
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