Product Packaging Design
Frylora Cookie Fry Takeout Set
Kraft carry bag plus coral and teal striped fry scoops with floating cookie-fry theatre and Dough Like Fries. callouts.
Client Frylora
Description
Frylora is a fictional fast-casual dessert snack house built as a redesigned cookie-fry takeout system: a tall brown kraft carry bag with stacked three-fry mark, bold FRYLORA wordmark, and STREET SWEETS subline, plus coral/cream and teal/cream vertically striped fry scoop cups for Ruby Velvet (white-chip red sticks) and Café Chip (dark-chip golden sticks). We staged the full bag-and-scoops set on a café wooden bench with floating cookie fries, chocolate chips, frosting ramekin, and crumbs outside the packs plus margin badges for Street Sweet Scoop, Kraft Carry Set, Ruby Velvet, and Café Chip so the collection tile reads as playful QSR dessert street-food theatre, clearly distinct from Cookie Fries City identity, Chipvelle choc-chip gift suites, Circora cookie tubes, Merciora crumb bars, and neighbouring biscuit kraft-bag concepts shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep kraft carry bag + striped fry scoop cups + cookie-dough-as-fries appetite as the concept — but invent Frylora as the brand spine with coral/teal scoop coding (not pink/orange Cookie Fries City clones) and FRYLORA → STREET SWEETS → Ruby Velvet / Café Chip hierarchy. Outside the dielines, floating cookie fries, chips, frosting cup, and exterior headline Dough Like Fries. lift the full takeout set into a Colgate-style enriched 1080 lifestyle poster without third-party dessert trademarks or studio watermarks.
Problem statement
Cookie-fry takeout boards often lock real novelty-dessert trademarks (Cookie Fries City), cloned pink/orange scoop art, and barren pack-on-wood crops into portfolio decks. The brief needed an original fictional street-sweet dessert brand, redesigned kraft bag plus dual scoop set treating the full accessory system as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from cookie gift mailers, cream-biscuit cartons, cookie tubes, and kraft biscuit bags shipping in parallel.
Solution
We invented Frylora, rebuilt hierarchy around fry pictogram → FRYLORA → STREET SWEETS → coral Ruby Velvet / teal Café Chip scoops → kraft carry bag, and validated an exactly 1080×1080 enriched lifestyle packshot: full bag-plus-scoops set as hero, floating cookie-fry props, and Dough Like Fries. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Cookie Fries City or watermark text.
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