Product Packaging Design
Klareva Lucent Drop Gel Cream
Ivory–butter carton + tube set with floating citrus theatre and Even Tone. Soft Glow. callouts.
Client Klareva
Description
Klareva is a fictional Seoul-studio K-beauty house for Lucent Drop Gel Cream: a redesigned ivory-to-butter carton and matching squeeze tube with soft citrus-arc color block, translucent golden lucent-drop motif (never a cloned white teardrop), clean KLAREVA wordmark, lucent drop hierarchy, SEOUL STUDIO vertical cue, and soft vitamin glow · even tone benefit line — never SNP prep, Vitaronic, or SHENILIANA identity. We staged the full box-plus-tube set as hero with floating lemon wheels, citrus leaves, vitamin capsules, water droplets, and a soft silk ribbon outside the packs plus margin badges for Vitamin Aura, Breathable Gel-Cream, and Daily Lucent Ritual so the collection tile reads as bright K-beauty lifestyle theatre, clearly distinct from Sylvera face-cream jars, Diurnyx day/night gels, Celvora vitamin-C serums, Lysora HA droppers, Velivra sheet masks, and pharmacy OTC neighbours (Cephora migraine, Ostivra joint gel, Zephyra nasal spray, Rosalyra rose softcaps) shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep brightening gel-cream energy, carton + squeeze-tube set, ivory/lemon two-tone with a soft wave divide, droplet motif, and even-tone/natural-glow storytelling as the concept — but invent Klareva as the brand spine with Lucent Drop / Seoul Studio hierarchy and a golden lucent-drop citrus motif (never SNP prep Vitaronic lockups or cloned white teardrop artwork). Outside the dielines, floating citrus/vitamin props plus exterior headline Even Tone. Soft Glow. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party K-beauty trademarks or studio watermarks.
Problem statement
Brightening gel-cream boards often lock real brand names (SNP prep / Vitaronic), clone white–mustard wave cartons with teardrop graphics and MADE IN KOREA edge type as-is, and barren stone flat-lays with studio watermarks into portfolio decks. The brief needed an original fictional K-beauty gel-cream brand, redesigned carton-plus-tube hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating citrus props and external typography — distinct from face-cream jars, day/night gel duos, vitamin-C serums, sheet-mask pouches, and pharmacy OTC packaging (nasal spray, joint gel, migraine carton, rose softcaps) shipping in parallel.
Solution
We invented Klareva, rebuilt hierarchy around K monogram → lucent drop → gel cream → KLAREVA → soft vitamin glow · even tone → Seoul Studio, and validated an exactly 1080×1080 enriched lifestyle packshot: box + tube as hero, floating citrus/vitamin props, and Even Tone. Soft Glow. margin callouts outside the dielines. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no SNP, Vitaronic, or SHENILIANA watermark identity; Ostivra, Zephyra, Cephora, Rosalyra, Sylvera, Diurnyx, Celvora, Lysora, and Velivra neighbour slugs untouched.
More proof
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