Product Packaging Design
Dry Mail Beer multipack carton
Beer multipack carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Beer multipack carton with real shelf pull.
Client Dry Mail
Description
Dry Mail is a fictional brand concept for beer multipack carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Beer multipack carton with real shelf pull.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of beer multipack carton under invented brand Dry Mail; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for beer multipack carton; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Dry Mail, built original hierarchy for beer multipack carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Beer multipack carton with real shelf pull.' margin callouts.
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