Product Packaging Design
Cubora Lifestyle Cube Carton Trio
Youth specialty coffee cube carton trio with belly bands, hang tags, floating brew props, and Wake Loud. Live Light. callouts.
Client Cubora
Description
Cubora is a fictional youth-lifestyle specialty coffee house built as a redesigned three-SKU 150g cube folding-carton family: matte off-white with cyan belly band, mustard yellow with chocolate band, and chocolate brown with cyan band. Each square carton carries a bold rounded lowercase cubora bubble wordmark with an original linked-double-o mark, flat vector brew graphics, center tagline Better brew. Brighter days., die-cut oval hang tags on string, and English BREW IT YOUR WAY side panels — never The Boodle identity — then stages stacked cubes on soft grey studio with floating roasted beans, ceramic cup, brass teaspoon, and cyan motif squares outside the packs plus margin badges for Youth Roast Cubes, 150g Specialty, Three Color Ritual, and Brew-Side Panels so the collection tile reads as high-contrast white-yellow-brown youth coffee theatre, clearly distinct from kraft Avenroast, coral Coralith, woodcut Fincavelo, matte-black Noirvelle, and glass Crestavon neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep cube carton format, multi-colorway stack energy, center belly-band tagline, die-cut hang tags, brew recipe side panels, and bold bubble wordmark presence as the concept — but invent Cubora as the brand spine with Wake Loud. Live Light. exterior storytelling and original colour-block art (never The Boodle). Outside the dielines, floating beans, cup, spoon, and cyan accents lift the stacked family into a Colgate-style enriched 1080 lifestyle poster without Drama Design Studio, DRAMA, or 2023 BRAND watermarks.
Problem statement
Youth cube-coffee boards often lock reference brand names (The Boodle), cloned bubble lockups, bilingual face walls, and Drama Design Studio / DRAMA / 2023 BRAND corner watermarks into portfolio decks, or collapse into barren pack-on-grey crops that hide lifestyle energy. The brief needed an original fictional youth coffee brand, redesigned white/yellow/chocolate cube carton trio with belly bands and hang tags, and a square 1080 enriched lifestyle poster with floating brew props and external typography — distinct from kraft, coral, woodcut, black-pouch, and glass-jar coffee systems already on the wall.
Solution
We invented Cubora, rebuilt hierarchy around cubora bubble mark → lifestyle line → vector brew graphic → Better brew. Brighter days. belly band → BREW IT YOUR WAY / Net 150g side panel, and validated an exactly 1080×1080 enriched lifestyle packshot: stacked three-carton family as hero, floating beans/cup/spoon props, and Wake Loud. Live Light. margin callouts outside the dielines. Coffee-tea, FMCG, and food-beverage industries plus packaging tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no The Boodle, Drama, or watermark text.
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