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Brow Dye Mascara tube + carton

Mascara tube + carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Brow Dye makes mascara tube + carton unmistakable.

Client Brow Dye

Description

Brow Dye is a fictional brand concept for mascara tube + carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Brow Dye makes mascara tube + carton unmistakable.'. No real trademarks or watermarks.

Packaging Cosmetic Beauty Cosmetic Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of mascara tube + carton under invented brand Brow Dye; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for mascara tube + carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Brow Dye, built original hierarchy for mascara tube + carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Brow Dye makes mascara tube + carton unmistakable.' margin callouts.

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