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Product Packaging Design

Kohl Powder Setting spray

Setting spray / makeup fixer lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: setting spray.

Client Kohl Powder

Description

Kohl Powder is a fictional brand concept for setting spray / makeup fixer. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: setting spray.'. No real trademarks or watermarks.

Packaging Cosmetic Beauty Cosmetic Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of setting spray / makeup fixer under invented brand Kohl Powder; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for setting spray / makeup fixer; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Kohl Powder, built original hierarchy for setting spray / makeup fixer, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: setting spray.' margin callouts.

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